HelloBeautiful and MadameNoire’s annual Women to Know series turned its spotlight on “Tech Titans,” honoring eight Black women who are blazing new paths the tech industry. Darker Hues Studios was brought in to design a social-first visual language that is futuristic and techy while still holding the softness and femininity at the heart of both brands. The animated concept imagined an AI system “generating” each woman on screen, revealing the Tech Titans and their roles withing the space.
The result is a sequence of animated portrait that feel equal parts editorial, sci-fi, and celebratory giving each woman her moment. If you want to learn more about these tech titans check out the article here.
The result is a sequence of animated portrait that feel equal parts editorial, sci-fi, and celebratory giving each woman her moment. If you want to learn more about these tech titans check out the article here.
Project highlights
Led campaign art direction, translating the “Tech Titans” concept into a cohesive motion language for social.
Balanced sci-fi and editorial aesthetics to align with HelloBeautiful and MadameNoire’s fashion and beauty-driven brand worlds.
Client: HelloBeautiful x MadameNoire
Social Campaign Creative Direction, Design, & Animation: Robert Sweeney
